Driveway’s Legacy
How we work
The Driveway is sponsored by a handful of individuals, local businesses, and national brands. Advertising at the Driveway provides access to a fervent group of athletes and spectators that come out to the track each week.
From print advertising on course, product giveaways, brand-ups, announcer shoutouts, weekly emails, Instagram posts and more – The Driveway reaches your audience in person and digitally.
Speaking as a former racer at The Driveway, I found my eye-doctor, my realtor, roofing company, underwriter, & lawyer through advertisements at the Driveway. Not to mention countless friends!
- Chris Tolley, current Race Director
Tiered Sponsorship
Financial commitments are set-up in tiers. Everything from race Category sponsorship, podium sponsorship, or simply on-course branding is available. Please contact us to discuss the varying levels.
Non-Profit Contributions
The Driveway uses The Leadout Foundation to provide race mentors and officials each week. We accept tax deductible donations that provide for their services.
Sponsoring a Racer
We want everyone to experience the joys of bike racing, regardless of their financial situation. Benefactors from the community will often want to sponsor a bike racers Season Pass for the year. If you’d like to donate a Season Pass to someone who wants to race but cannot make the financial commit, reach out to us.
The Data
Driveway by the Numbers
In 2023 the Driveway saw the 3rd most unique racers out of any road cycling event in the country with over 500 racers. We are consistently the most registered for event in the country on the USA Road calendar. On top of the consistent participant base, we see hundreds of spectators and fans each week. And with the addition of running races, we bring a huge audience & exposure for your brand.
With over 25 races in the series and other national events taking place at the Driveway, your brand will be prominently featured out on the track.
Demographics
Branding for the New Era
The Leadout Foundation
